Wendy’s Greenbelt reopens with a new look

Jason John W.S. Lim, newly appointed president of Wenphil Corp. (the Philippine franchisee of Wendy’s International), said Wendy’s International has seen the wisdom of creating a more "modern and clean feel" to their stores as a way of attracting a more diverse clientele, specifically from among the younger market aged 16 and up. The company decided to renovate its stores starting this year and to date, he said the company has spent P200 million to renovate 18 of its current 30 stores. Mr. Lim said Wendy’s has allotted another P150 million for the face-lift of the remaining 12 stores next year.

Wendy’s Greenbelt was the fourth Wendy’s branch in the country. It opened in October 1986. It was first renovated in April 1991, and then in June 2004. The store was renovated earlier this year, and was closed for 45 days until its soft reopening last month.

As Wendy’s improves on the look of all its stores, Mr. Lim said the company is also gearing up to aggressively expand next year. He said Wendy’s plans to open at least 15 new stores, mostly in the provinces like Cebu and Davao. "We feel it’s the best time for Wendy’s to change and keep up with the competition," Mr. Lim said.