METRO is a new concept created for the developing market of Tokyo
Tokyo. This market has evolved in terms of lifestyle and taste. The concept
responds to the urbanity trend of the target market. I’m raving for their Colossal Burger and Melt-in-your-mouth Pork..plus the coffee is indeed good!
Metro is an all-day Café and Izakaya; a fusion of two concepts that modify to our target market’s lifestyles. The all-day café concept provides an occasional indulgence to the “affordable luxury”. Akin to a coffee shop, Metro provides a comforting/laid-back ambiance. It is a type of café that puts emphasis on the food lines instead of coffee. As the concept implies, foods are available at all parts of the day.
Izakaya is a Japanese tradition that Tokyo Tokyo wants to share to Filipinos
today. In its precise definition, Izakaya is similar to an after work gimmick with friends. Alcoholic beverages and Yakitori (Japanese skewered grilled meats) are the product lines to highlight. To complete the experience, Metro transforms to a more modern and upbeat ambiance.
Metro carries the tagline: “Unique culinary discoveries from Metro; you’ll never stop talking about!” Metro wants to be known of its new and exciting culinary discoveries that create talking points to target market. It is a place of culinary discoveries, leaving customers wanting to share their discoveries to everyone.
*Metro is located at the pulse areas of urbanity: Glorietta 5, Valero St., SM North Edsa Annex, SM Fairview Annex and DAO1 (Salcedo St.)
(http://metrobytokyotokyo.multiply.com/)
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